Why Japan?

Japan is the world 3rd largest market in beverage/food market.

Soft Drinks:
Off-trade Value in 2016

Soft Drinks: Off-trade Value in 2016

Alcoholic Drinks:
Total Value in 2016

Alcoholic Drinks: Total Value in 2016

Packaged Food:
Retail Value in 2016

Packaged Food: Retail Value in 2016 Source: Euromonitor from trade sources/national statistics

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Craft beer market is growing in Japan.

Production Volume

Growing for 8 straight years from 2007

Almost 27,000 kl in 2014, Increased by 1.7 times in 5 years

World Beer Cup Awards

5 Japanese brewery brands received gold awards.

Source: Japan Consumer Marketing Research Institute
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